Coke: Mother’s-day
Interactive comercial
The story of a relationship between a mother and daughter, as it changes through the various stages of life. The viewer can switch perspectives, seeing the relationship from both te mother’s eyes and the daughter’s eyes, making for an exceptionally touching and tear-jerking advertisement.
PROJECT OVERVIEW
For Coca-Cola’s Mother’s Day campaign, Shane led an interactive film experience built around one relationship viewed from two perspectives. At any point, viewers could switch between the mother’s and daughter’s viewpoints—revealing how the same shared moments carried different emotional meaning across the stages of their lives.
ROLE & CONTRIBUTION
Executive Creative Director responsible for the core interactive concept, creative direction, experience design and multidisciplinary team leadership. Shane shaped the storytelling mechanic and guided the experience from idea through production, ensuring the technology served the emotional narrative.
EXPERIENCE INNOVATION
The perspective-switching interaction transformed a linear advertisement into participatory storytelling. Rather than adding interaction as a novelty, the experience used it to deepen empathy and make the audience an active interpreter of the relationship.
STRATEGIC VALUE
The project demonstrated how a global consumer brand could combine cinematic craft, interactive design and emotionally resonant storytelling without sacrificing simplicity. It showcases Shane’s ability to connect brand strategy, technology and human insight in one intuitive audience experience.