EDOC LAUNDRY
Shane co-founded eDoc Laundry, building a multidisciplinary creative team from the ground up to merge fashion, storytelling, and interactive design into a single, unified experience. The project combined his early background in fashion with a passion for gaming and narrative systems resulting in a new genre - Interactive clothing. Each garment was designed as part of a larger puzzle. Hidden codes were embedded throughout the clothing using techniques like reactive inks, physical manipulation, and digital interaction. When discovered and entered online, these codes unlocked secret areas of the platform—revealing chapters of an evolving story.
At the center was a narrative about a band on the run, wrapped in a murder mystery that unfolded across the collection. Every piece of clothing acted as a clue, inviting the audience to actively participate in solving the story rather than simply consuming it. Shane and his team developed the entire ecosystem end-to-end from brand identity and garment design to narrative, puzzle systems, and digital experiences. The concept proved highly successful, including a collaboration with CSI: NY, where custom-designed garments and interactive clues became the foundation for a featured episode, one of the show’s most successful at the time.
#1 / How it works.
Pick any shirt in the edoc laundry line and study the graphics. Hidden in the details of every shirt is a message. If you’ve got a sharp enough eye, you can find them all.
#2 / decipher the code.
If you need some help–, check out the inside of your tee, the ‘nothing to hide’ print on the inside, is your decoder key in solving the code on your edoc tee shirt.
#3 /edoclaundry.com.
Take your code to www.edoclaundry.com and click on “nothing to hide.” When you enter the code from any shirt in this secret location you’’ll unlock something super fun and cool. Each shirt reveals something different, new and exciting.
CSI-NY
CSI-NY - Hung out to dry
The concept proved highly successful, including a collaboration with CSI: NY, where custom-designed garments and interactive clues became the foundation for a featured episode—one of the show’s most successful at the time.
