Forza
Xbox Studio - Forza Interactive Series
At Xbox Entertainment Studios, Shane developed a hybrid reality series built around Forza, bridging the gap between virtual mastery and real-world performance.
The concept brought top players of the game into the physical world, giving them the chance to drive the real cars on the actual tracks they had mastered digitally. Guided by professional racers, contestants trained, learned racing culture, and ultimately competed to prove whether in-game skill could translate into real-world ability.
merging gameplay, broadcast, & real-world competition into a single connected EXPERIENCE.
The experience extended beyond the show itself. Each episode connected directly to the game, allowing players at home to race the same tracks in Forza alongside the broadcast. Performance was tracked through leaderboards, creating a parallel competition where a digital champion emerged alongside the real-world winner.
