WONDER
Snap brought Shane in to develop original shows and experiences designed specifically for the Snapchat platform. Rather than adapting traditional television formats, these projects were built from the ground up to take advantage of Snapchat’s unique capabilities embracing the vertical screen as a storytelling canvas and integrating the platform’s native tools.
Across multiple projects, Shane explored how narrative could expand beyond video by incorporating augmented reality, messaging, maps, and interactive gameplay mechanics. The goal was to create entertainment experiences that could only exist on Snapchat stories where viewers didn’t just watch, but actively participated. The projects featured below represent a selection of the work created during this collaboration.
MOVE TO MICHIGAN SERIES
Move to Michigan was a scripted series developed for Snapchat that fully embraced the storytelling possibilities of the vertical screen. Set in a near future world where climate change has rendered much of the planet uninhabitable, the story follows two sisters who leave the safety of an underground bunker in Los Angeles to search for their missing father.