WONDER
Wonder is building a new kind of food platform one that blends technology, design, and hospitality into a more seamless, human experience. It’s about rethinking how food shows up in our lives, using AI, robotics, and thoughtful design to create something that feels both futuristic and intuitive.
Rethinking the Food Experience
Shane was brought in to rethink what a modern food environment could be challenging the idea of the ghost kitchen and reimagining both the front and back of house experience. Working with robotics teams and partners like Tomorrow Labs, he helped explore how food, technology, and space could operate as one cohesive system.
The work extended beyond function into a multi sensory experience integrating sound, lighting, and even scent to shape how the space feels for both customers and staff. Shane developed a 3D vision of this environment to bring it to life, and later supported the launch of its first iteration in New York City.
PROJECT OVERVIEW
Wonder set out to create a new kind of food platform, combining technology, spatial design, and hospitality into a more seamless human experience. Shane was brought in to reimagine the modern food environment, exploring how AI, robotics, service design, and physical space could operate as one cohesive system.
ROLE & CONTRIBUTION
Serving as Futurist and Executive Creative Director, Shane challenged the conventional ghost-kitchen model and helped rethink both the customer facing and operational experience. Working with robotics teams and innovation partners, including Tomorrow Lab, he developed a three dimensional vision of the environment and supported the launch of its first iteration in New York City.
STRATEGIC VALUE
The work demonstrated how futurecasting and experience design could translate an ambitious technology platform into a tangible realworld environment. It showcases Shane’s ability to connect speculative thinking, operational complexity, emerging technology, and human centered design, turning a forward looking vision into an experience people could understand, navigate, and enjoy.
Certain elements of this engagement remain confidential under NDA.
EXPERIENCE INNOVATION
The concept extended beyond efficiency and functionality to create a multisensory experience for customers and staff. Sound, lighting, scent, spatial design, and emerging technology were considered together, transforming the food environment into an intuitive, responsive experience designed around human needs.