#Makethefuture

Shell—Make the future campaign

According to MediaCom, in its first three months, the video Best Day of My Life was viewed 262 million times, and shared 4.1 million times, making it the ninth most shared brand video in the world in 2016.

How it worked.

Each of six “hives” in the video represents a different energy system: Bio-Bean, Capture Mobility, GravityLight, Shell Eco-Marathon, MotionECO and Pavegen. A broader view of the interconnected “beehive” makes up a life-size diorama that demonstrates how the systems are best used together for a more sustainable future.

#MAKETHEFUTURE campaign took over Time square NY & Piccadilly Circus London