About
Executive Creative Director, Futurist & Filmmaker.
A Pioneer of Interactive & Immersive Storytelling.
Over the years Shane has travelled many creative paths—more than he’d care to mention. All share one common theme: changing the way we tell stories.
We find ourselves in an age of exponential change. The narrative landscape is evolving, and fast. At its forefront, Shane not only tells stories that connect with people, but is reinventing how we tell stories.
Company
Snapchat Originals
Snapchat - Executive Creative Director on Interactive & AR Snap originals.
Work
Working with the Snapchats Originals team, Shane created mobile-first shows and experiences totally unique to Snap, pushing the capabilities of Snap’s platform (AR, social, maps, messaging, and gaming).
Skills
Executive Creative Director / Creative Concepts and Ideation / Writer / Director.
Company
META
Meta - Futurist & AR development
Work
Working with an internal incubator, Shane explored the question: what kinds of products will soon-to-arrive platform technologies make possible? What impact might it have on society? Among the technology spaces explored : AR, VR, and spatial computing.
Shane also led design for an undisclosed AR project for Meta.
Skills
Executive Creative Director / Creative Concept and Ideation / UX / UI.
Company
Exploding Kittens
Exploding Kittens - Creator & Founder
Work
Shane Small is the creator and founder of the blockbuster card game Exploding Kittens. Exploding Kittens is the third biggest Kickstarter campaign of all time, raising $8.7 million from 219,382 backers. Exploding Kittens since has became a global phenomenon, referenced on multiple TV shows, and was even a question on Jeopardy.(R.I.P. Alex Trebek).
Skills
Game Creator / Creative Concept and Ideation / Game Design.
Company
STRANGER THINGS
Netflix - CCO creating ARG for Stranger Things 4
Work
In celebration of the release of Stranger Things Season 4, Shane collaborated with Netflix on a multi-phased campaign that consisted of an alternate reality game (ARG) which rewarded winners with exclusive digital collectibles featuring ST characters.
Skills
Chief Creative Officer / Creative Concept and Ideation / Lead the Team / Game Design.
Company
The House Anthology
Hulu - Creator of The House a Hulu anthology series
Work
“Constructed from the wood of the Tree of Knowledge, The House moves through time and space, manifesting evil. Step inside its walls in this Halloween anthology series celebrating the horror storytelling tradition, from matinee chills to otherworldly terror.”
Skills
Show Creator / Creative Concept and Ideation / Writer / Director / Producer.
Company
EXP
Sony - Creator of EXP interactive series.
Work
“Nolan, a young man working in a quick mart, realizes that he is a character in a simulation where his decisions are being made by an invisible force...us, the player. As he begins to comprehend this life changing discovery, he is thrust into the role of hero. Nolan, alongside the player, must now save the world while coming to terms with the nature of existence itself.”
Skills
Show Creator / Creative Concept and Ideation / Director / Producer / Game Design.
Company
Netflix Interactive
Netflix - Creative consultant on interactive Shows
Work
Shane advised Netflix on how interactive content could work on the Netflix platform. For Buddy Thunderstruck, Shane worked on interactive concepts and execution.
Skills
Executive Creative Director / Creative Concepts and Ideation / Game Design / UX UI.
Company
Candy
Candy - CCO
Work
Shane built & ran a world class team that created digital NFTs and immersive games and experiences for MLB, WWE, Netflix, Nascar & Getty.
Skills
Chief Creative Officer / Creative Concept and Ideation / Built the Creative Team / Lead the Creative Team / Graphic Design / Illustration / UI / UX.
Company
Coke Mothers Day
Coca-Cola - Executive Creative Director
Work
In this heartfelt Mother's Day tribute, viewers switched between the perspectives of a mother and a daughter, jerking tears everywhere.
Skills
Executive Creative Director / Creative Ideation / Project and Team Leader / Game Design.
Company
Twilight Zone
CBS - Creator of Twilight Zone Interactive series
Work
Shane created an interactive TV series for CBS, putting viewers in the driver’s seat as they navigated their way through the Twilight Zone.
Skills
Show Concept / Writer / Producer / Game Design.
Company
#Makethefuture
Shell - Executive Creative Director
Work
#Makethefuture was an integrated campaign of events, tours, and media focusing on six social entrepreneurs.
The centerpiece of the 2016 campaign was the music video Best Day of My Life, starring Jennifer Hudson, Steve Aoki, Pixie Lott, Luan Santana, Yemi Alade and Tan WeiWei.
Skills
Executive Creative Director / Creative Ideation / Project and Team Leader / Game Design.
Company
T-Mobile
Publicis - Creative Director
Work
Shane was charged with reinvigorating theT-mobile brand, through an edgy new campaign.
Skills
Executive Creative Director / Creative Concepts and Ideation / Graphic Design / Illustration / UX / UI.
Company
XBOX Studios
Xbox Studios - Interactive show development
Work
Created shows and experiences showcasing the cutting edge capabilities of the XBOX Kinect.
Skills
Executive Creative Director / Creative Concepts and Ideation / Game Design / Graphic Design / Illustration / UX / UI.
Company
Edoc
Edoc Laundry - Creator & Founder of the first interactive clothing brand.
Work
Edoc was the world's first interactive apparel line, launched in 2005. Each garment in the Edoc range had a secret hidden in the graphics, stitching, ink, or fabric that, when deciphered, can be entered into a website to unlock a fragment of a murder mystery.
Skills
Executive Creative Director / Creative Concepts and Ideation / Built the Creative Team / Lead the Creative Team / Clothing Design and Merchandising / Game Design / Graphic Design / Illustration / UX / UI.
Company
Nanovor
Smith & Tinker - Chief Creative Officer
Work
Shane was the Chief Creative Officer for Nanovor, a digital battling monster game that combined the strategy of a collectible card game with the appeal of a multiplayer online game.
Skills
Chief Creative Officer / Creative Concepts and Ideation / Built the Creative Team / Lead the Creative Team / Game Design / Graphic Design / Illustration / UX / UI.
Company
MTVs Scream
MTV - Executive Creative Director
Work
Shane led the development of Scream, a suspenseful choose-your-own-adventure game placing the viewer as the next target of gruesome murderer.
Skills
Executive Creative Director / Creative Concepts and Ideation / Game Design.
Company
Forza
Xbox Studio - Co Creator of Forza Unscripted interactive series
Work
An interactive series for Forza gamers to learn how to and race real cars on real tracks around the world.
Skills
Show Creator / Creative Concepts and Ideation / Producer.
Company
Marvel Game
Funtini - Creator and founder
Work
A mobile first digital game where you have the powers of the Marvel universe at your finger tips.
Skills
Chief Creative Officer / Creative Concepts and Ideation / Built the Creative Team / Lead the Creative Team / Game Design / Graphic Design / Illustration / UX / UI.
Company
Games
Various - Creator and Game Designer
Work
Shane has created multiple games with various companies.
Skills
Creator / Creative Concepts and Ideation / Built the Creative Team / Lead the Creative Team / Game Design / Graphic Design / Illustration / UX / UI.
